The head stand is one of the most effective types of exhibition stand and impresses with three open sides and a closed rear wall. This design creates an inviting atmosphere and at the same time ensures a strong presence at trade fairs. The open design increases visibility, while the rear wall serves as an eye-catching presentation area. Advantages of a headstand:
— High visibility: three open sides allow a clear view and encourage a continuous flow of visitors from different directions
— Flexible use of space: A headstand can be customized in size and shape — ideal for tailor-made exhibition stands
— Strong brand presentation: The closed rear wall offers plenty of space for graphics, logos, and individual design elements for professional brand staging
A customized headstand is ideal for companies that want to attract attention at trade fairs and focus on their brand.
The corner stand is characterized by two open sides adjacent to two trade fair aisles. This exposed positioning increases visibility and ensures a high visitor frequency. The stand shape is particularly suitable for companies that want to position themselves clearly and stand out architecturally at trade fairs. Advantages of a corner stand:
— High visibility and accessibility: the open corner position enables a clear presentation on two sides and promotes an even flow of visitors
— Flexible room layout: Despite the openness, retreat areas for discussions or quiet zone scan be efficiently integrated into the stand concept
— Wide range of design options: The corner stand offers space for individual designs, modular systems and multimedia presentations — ideal for a strong brand presentation
Thanks, to its combination of openness, accessibility, and freedom of design, the corner stand is one of the most effective stand types in modern trade fair construction.
The row stand is one of the most frequently used types of exhibition stand and is the standard stand for many organizers. It is located between two neighboring stands and is only open to the aisle side. Despite this limited opening, the row stand offers numerous possibilities for individualization and professional brand presentation.
Advantages of a row stand:
— High-efficiency in a compact space: the simple basic shape enables clear structuring and targeted visitor guidance
— Creative design: Modular systems, multimedia elements or individual graphic design make it possible to create an eye-catching presentation even in a limited space
— Cost efficiency & reusability: Mobile counters, brochure stands or monitor solutions make the row stand a functional and versatile trade fair concept
The row stand offers ideal conditions for a professional trade fair presentation — especially when functionality, cost awareness and design flexibility are equally important.
The island stand (also known as a block stand) is one of the most eye-catching and flexible types of exhibition stand. With four open sides, it allows unrestricted accessibility and ensures the highest visitor flow of all stand types. Advantages of an island stand:
— Maximum visibility: the freestanding island stand is accessible from all sides and therefore automatically attracts a lot of attention
— No direct neighbors: As there are no adjacent exhibition stands, there is no direct competition for visitors
— Flexible design: without fixed side walls, the stand can be individually designed with modular systems to present products and services in the best possible way
Although the island stand is one of the more cost-intensive types of exhibition stand, its open construction and flexible design offer ideal conditions for an inviting atmosphere that invites visitors to linger. Careful planning ensures that the budget is used optimally and that the trade fair presentation is effective.
Row stands are the most common at trade fairs. It is often offered by the organizer as a standard exhibition stand. Here, the stand has direct neighbors on the left and right and is only open to the front. However, a row stand also offers a variety of options to individualize it according to your own wishes.
For example, completely modular exhibition stands or folding or roll-up displays offer a wide range of exciting display options. In addition, mobile and reusable sales and exhibition counters, brochure and monitor stands, and exhibition furniture can be used for your exhibition concept. A row stand doesn't have to be a disadvantage, but can stand out clearly in addition to its exhibition neighbors, especially with creative design.
Corner stands are rarely found at trade fairs, but they always catch the eye. This is because this type of exhibition stand has two open sides that are directly adjacent to two passages, so that the stand almost automatically has a higher number of visitors. However, due to the size of the corner stands, it is possible to always set up a quiet corner for business meetings in addition to walk-in customers.
Due to the unusual shape of the stand, there is a particularly wide variety of construction creations to guide even more customers around the exhibition stand with an appealing design.
With a headstand, the surface is open on three sides; it only has a single closed side — at the “head end”. At such a stand, companies can present their offers in a particularly appealing way. In addition, headstands are usually very variable in terms of area, so you are usually not forced to rent a specified size. This exhibition stand ART is not considered one of the more eye-catching at a trade fair for nothing.
The wall area of the stand offers enough space to present your company in a graphically appealing way. Thanks to its open and inviting appearance, a headstand can attract a lot of attention and offers a good, continuous flow of visitors. And: Potential customers always have a good overview of your exhibition stand.
With its four open sides, the island stand (also known as block stand) offers the most construction options. It is actually always a potential eye-catcher and, thanks to its openness on all sides, has the largest flow of visitors of all types of trade fair stands. Another advantage is that the stand has no immediate neighbors, so that you get maximum attention with your free-standing exhibition stand without direct competition. However, you should keep in mind that block stands have one of the most expensive rental prices.
Since there are no side walls, an island stand always offers a modular exhibition stand system to ideally showcase your services and products. Additional exhibition furniture then ensures that visitors feel right at home.
