trivia
Messebau Insights
Discover the latest trends and tips for successful trade fair appearances
Choosing the Right Stand Location at a Trade Show
The right stand location at a trade show determines visitor frequency: entrance areas, main aisles and intersections achieve up to 3× more walk-past traffic than peripheral locations. EXFAIR advises on stand location selection and optimises the stand design for the chosen spot.
Messebau 2.0: Innovative Technologien für interaktive Messeerlebnisse
Die Welt des Messebaus ist im Wandel. Statische Stände und langweilige Präsentationen gehören der Vergangenheit an. Heutzutage geht es darum, die Messebesucher mit innovativen Technologien und interaktiven Erlebnissen zu begeistern.
The Future of Exhibition Stand Construction: Sustainable Solutions for Impressive Stands
The future of exhibition stand construction lies in circular systems: reusable stand systems, climate-neutral logistics and long-lasting materials. EXFAIR has been building exhibition stands since 1987 with the goal of minimal waste production.
The Power of Emotions: Building Strong Brand Loyalty at Trade Shows
Exhibition stands that create emotional experiences – through storytelling, tactile materials and targeted staging – measurably increase visitor dwell time and recall. EXFAIR integrates emotional brand experiences into every stand type.
Colour Psychology in Exhibition Stand Design: How Colours Influence Your Audience
Colours unconsciously influence purchasing decisions: blue signals trust, red creates attention, green stands for sustainability. EXFAIR applies colour psychology specifically for brand staging in exhibition stand construction.
The Importance of Logistics: A Key Factor for Trade Show Success
Exhibition logistics includes transport, hall access permits and return transport – for international trade shows to be planned 6–8 weeks in advance. EXFAIR handles complete exhibition logistics from German production to the trade show.
No items found.
No items found.
No items found.