What is the difference between custom and modular construction?

The difference is fundamental: modular construction uses predefined, modular systems that are flexibly combinable – quickly realizable, cost-effective, more sustainable through reuse. Custom construction, on the other hand, is completely individually tailored – each stand a unique piece, creatively designed to your exact specifications, with innovative materials and solutions. Modular construction is suitable for frequent trade fair appearances with similar requirements. Custom construction for premium brands, innovative concepts and unique or rare events. The choice depends on your budget, strategy and design requirements.