Project in brief
The project in detail
For GUTEX, a manufacturer of ecological wood fiber insulation materials, we designed a clearly structured and sustainably conceived system stand with fabric cladding for the international timber trade fair Carrefour du Bois in Nantes, France.
The focus was on high-quality product samples and precisely crafted product displays, offering visitors direct insight into the performance and versatility of GUTEX insulation solutions. The open stand architecture encouraged dialogue and emphasized natural materials and clean structure.
A standout feature was the large helium logo balloon, floating visibly above the stand and ensuring maximum long-distance impact – a true eye-catcher with strong brand recognition.
EXFAIR handled the entire project management, setup and dismantling, as well as the visual implementation of all design elements. The result was a trade fair presence that seamlessly combined brand identity, sustainability, and visibility.
