Roadshow & promotion

Roadshow and promotion stands – set up at every stop of your tour

EXFAIR plans and builds small exhibition stands and promotion stands for changing locations. Our installation team sets up, dismantles and takes everything to the next stop – in sales rooms, at trade fairs and at events.

Plan your tourSend an enquiry

Germany, Austria, Switzerland – Europe by arrangement.

Kompakter Stand mit bedruckter Rückwand, weißer Theke und Branding-Säule bei der Hausmesse „Festival der Reisen“ 2025

Compact stand with printed wall and counter · in-house exhibition “Festival der Reisen”, 2025

How every stop works

  1. Set-up

    on site by our installation team

  2. Your event

    you present, we take care of the rest

  3. Dismantling

    packed for the next stop

  4. On to the next stop

    transport to the next location

In short

What does EXFAIR do for roadshows and promotions?

EXFAIR provides the stand for your tour and takes care of everything that happens to it: concept, production in our workshop in Villingen-Schwenningen, branding and printing, set-up and dismantling at every stop, transport from place to place and, on request, storage between dates. The promotion itself – talking to your customers on site – is done by you or your team.

Typical uses are promotion stands in retailers’ sales rooms, small exhibition stands for several regional trade fairs and stands for events at changing locations.

Process

How a tour with EXFAIR works

First the stand is planned and built once. After that, the same routine repeats at every stop – with the same team and one dedicated contact.

Before the tour · once

  1. 1

    Enquiry

    stops, timing and locations

  2. 2

    Concept

    stand, design and tour schedule

  3. 3

    Production

    in our own workshop, printing with specialised partners

  4. 4

    Tour planning

    sequence, transport and dates

On tour · at every stop

  1. Set-up

    Our installation team sets up the stand at the venue.

  2. Event

    You present your brand and your products.

  3. Dismantling

    We dismantle and pack everything for transport.

  4. Transport

    On to the next stop – or into storage until the next date.

↻ Stop 1, 2, 3 … – the same routine, as often as your tour needs it

Scope of services

What we take care of – and what we don’t

So it is clear from the start who does what: we take care of everything to do with the stand. Staff and vehicles for the promotion are not part of our services.

Done by EXFAIR

  • Concept and design of the stand
  • Promotion stands, counters and small exhibition stands from our own workshop
  • Branding and printing with specialised print partners
  • Set-up and dismantling at every stop by our installation team
  • Transport from stop to stop – by arrangement also of vehicles
  • Storage between dates
  • One dedicated contact for the whole tour

Co-organised on request

  • Promotion staff: we do not provide staff ourselves, but on request we can help organise part of it

Not included

  • The promotion on site – talking to and selling to customers is done by you or your team
  • Our own promotion staff
  • Providing vehicles, such as promotion trucks

Where we set up

Where your tour stops

Event im Verkaufsraum eines Mercedes-Benz-Händlers mit Stehtischen und Ballondekoration – Eventbau von EXFAIR

Example: event build in a car dealership

Promotion stand in a sales room

Compact stands and counters for promotions in sales rooms – at retailers, car dealerships or branches. We set up at every location and dismantle again after the promotion.

Select in the tour planner
Visualisierung eines kompakten Systemstands mit bedruckten Wänden, Theke und Barhockern

Visualisation of a compact system stand

Small exhibition stand on tour

A small system-built exhibition stand that travels from fair to fair – for example to several regional trade fairs. Modular systems can be set up and dismantled many times.

Select in the tour plannerMore about exhibition stands

Tour planner

Your tour at a glance

Three details are enough: we show you what happens on your tour and what we take care of. Your selection is carried over into the enquiry.

1 · Where do you stop?

Sales rooms & retailTrade fairsEvents & in-house exhibitions

2 · How many stops?

−

4

+

3 · In which region?

GermanyGermany, Austria, SwitzerlandEurope

Your tour

  • Choose location type and region – your overview will appear here.
Send a non-binding tour enquiry

We usually get back to you within 24 hours.

Reference partners wanted

Your roadshow or promotion tour as a reference project

We are expanding our roadshow and promotion services. We are looking for companies that are planning a tour or promotion at several locations and would like to present the project together with us afterwards.

Propose your tour as a reference

Without obligation – we usually get back to you within 24 hours.

Who we are looking for

  • Manufacturers and brands running promotions in their retailers’ sales rooms
  • Companies planning dealer tours or roadshows
  • Brands visiting several regional trade fairs with a small exhibition stand
  • Companies with events at changing locations

What you get

  • Special terms for your reference project
  • Professional photo documentation of your tour
  • Concept, production, set-up and dismantling from a single source
  • One dedicated contact for the whole tour
  • With your approval: your project presented as a reference on exfair.de

What we would like from you

  • A tour or promotion in Germany, Austria or Switzerland in the coming months – Europe by arrangement
  • Approval for photos and a short project description
  • Ideally a short statement about the collaboration

FAQ

Frequently asked questions about roadshows and promotions

Your question isn’t listed? Call us on +49 7721 88588-0.

What is a roadshow?

A roadshow is a tour with several stops at which a company presents its brand or products at different locations one after another – for example in retailers’ sales rooms, at regional trade fairs or at events. The stand and equipment travel from place to place.

What is the difference between a roadshow and a promotion?

Promotion means the activity on site, i.e. speaking directly to customers, for example in a sales room. A roadshow links several of these activities into a tour. For both, EXFAIR provides the stand, sets it up and dismantles it and takes it to the next stop.

What does EXFAIR take care of for a roadshow?

We take care of everything to do with the stand: concept and design, production in our own workshop, branding and printing with specialised print partners, set-up and dismantling at every stop by our installation team, transport from stop to stop and, on request, storage between dates. You have one dedicated contact for all of this.

Does EXFAIR provide promotion staff?

No, we do not provide our own promotion staff and we do not carry out the promotion on site ourselves. On request, however, we can help organise part of the staffing. Please mention this in your enquiry.

Does EXFAIR provide vehicles for the tour?

We do not provide vehicles for the promotion, such as promotion trucks. We do take care of transport from stop to stop – by arrangement also of vehicles.

In which countries is a tour with EXFAIR possible?

We support tours in Germany, Austria and Switzerland. Stops elsewhere in Europe are possible by arrangement – we check this individually for each project.

How much does a roadshow or promotion tour cost?

It depends mainly on the number of stops, the distances between them, the size of the stand and the length of the tour. That is why we prepare an individual quote for every tour. With the tour planner on this page you can send us the key details directly.

Can I also rent equipment for the tour?

Yes. You can also rent exhibition walls, counters and exhibition furniture from EXFAIR. This can be worthwhile if you only need certain items for one tour.

What information does EXFAIR need for a quote?

Helpful details are the number and locations of the stops, the planned period, the type of venue – such as sales room, trade fair or event –, the desired stand size and any existing design guidelines. Anything missing we clarify together in the first conversation.

Can my tour become a reference project?

Yes. We are currently looking for reference partners for roadshows and promotion tours. Reference partners receive special terms and professional photo documentation of their tour. With your approval, we then present the project on exfair.de.

Related services

Exhibition stands

Exhibition stands for leading German trade fairs

Event builds

In-house exhibitions and corporate events

Showrooms & pop-up stores

Brand spaces, permanent or temporary

Rentals

Exhibition walls, counters and furniture

Printing solutions

Textile, UV and latex printing

CONTACT
Your project, our expertise:
We look forward to your message or call.
hello@exfair.de
+49 7721 88588-0
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BY BUBORI