Messebau

At the Turning Days / ZET trade fair in Villingen-Schwenningen, EXFAIR realised an impressive individual stand for Heine + Beisswenger, a specialist in steel and metal semi-finished products.
The stand was built using an 80-series special system, finished with individual vinyl graphics on the wall cladding. Highlights included a reception counter, a storage room, a consultation area and custom rotating product display columns. High-quality furniture, bistro-height tables and a stylish bar counter rounded out the concept.
A particularly striking feature was the raised floor with glass inserts, which placed products literally in the spotlight. A fabric-covered wall and an individually printed fabric panel with custom motif reinforced the Heine + Beisswenger brand identity throughout the stand.
EXFAIR handled the complete project management, assembly and dismantling. The result was a stand that perfectly united functionality, design and brand communication.