Project in brief
The project in detail
For Autohaus ROTH, we created a high-impact brand presentation at the Südwest Messe in Villingen-Schwenningen, with a clear focus on emotion, design, and brand recognition.
At the heart of the trade fair presence was a custom-designed scenic backdrop featuring decorative elements that translated the dealership’s brand identity into the spatial environment. Large-format banners ensured long-distance visibility and effectively communicated key brand messages.
To create a welcoming atmosphere, we combined the backdrop with premium furniture that aligned with the brand world while offering visitors a comfortable setting – ideal for consultations and informal conversations.
EXFAIR managed the entire project, including setup and dismantling, coordination of all trades, and on-site implementation. The result was a measurable contribution to brand presence and customer engagement – right in the regional market.
