The EXPERIENCE FACTORY (EFX) in Stuttgart is the new trade fair for brand presentation, event marketing and live communication. It is aimed at managers from marketing, event agencies, exhibition construction, technology, culture and companies who want to create unforgettable brand and visitor experiences. Solutions relating to event technology, audiovisual media, stage, lighting, sound, interaction, room concepts and digital tools are on display. Complemented by lectures, live demos and networking, EFX offers a central platform for creativity, technology and pioneering event formats.